Explore Manchester's LGBTQIA+ Community Profile

LGBTQIA+ Market in Manchester

Market Size and Demographics

According to the 2021 census, 6.6% of Manchester's population over 16 identifies as lesbian, gay, bisexual, or other (LGB+), comprising an estimated 29,222 individuals.
Manchester surpasses the national average in LGBTQ+ representation, with 84.6% of respondents identifying as straight or heterosexual, compared to the 89.4% national figure.

The 2021 census data also provides insights into gender identity across different age groups in Greater Manchester.
The data reveals that the proportion of individuals whose gender identity is different from their sex at birth varies across age groups, with the highest proportion observed in the 16-24 years age group.

Market Trends

01.

Growing visibility and acceptance of LGBTQIA+ individuals in Manchester, driven by increasing social awareness and legislative progress.

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02.

Increasing demand for inclusive spaces, events, and services that cater to the specific needs and interests of the LGBTQIA+ community.

03.

Rising interest in intersectional approaches that acknowledge the diversity within the LGBTQIA+ community and address the unique challenges faced by marginalised subgroups.

04.

Growing emphasis on mental health and well-being support services tailored to the LGBTQIA+ community.

05.

Developments like tailored healthcare services, housing projects, educational endeavours, and community involvement initiatives signify evolving market needs and opportunities.

Continual societal shifts, legislative advancements, and cultural transformations contribute to the dynamic nature of Manchester's LGBTQIA+ market, shaping consumer behaviour and business strategies.

Market Growth Projections

The LGBTQIA+ market in Manchester is expected to continue expanding, driven by factors such as increasing social acceptance, changing attitudes, and growing demand for inclusive products and services.
Projected growth in disposable income among LGBTQIA+ individuals, coupled with a willingness to spend on experiences and services that align with their values and preferences.
Anticipated increase in the number of LGBTQIA+ individuals moving to Manchester, attracted by the city's reputation for inclusivity and its thriving LGBTQIA+ community.

Implications for Businesses

Manchester's substantial LGBTQ+ population represents a lucrative market segment across various industries.
Crafting products, services, and marketing campaigns tailored to the diverse needs and preferences of this community can foster heightened customer loyalty and revenue growth.
Active engagement with LGBTQ+ organisations and events in Manchester can bolster brand visibility and reputation within the community.
Manchester's LGBTQIA+ population offers a compelling opportunity for businesses to tap into a dynamic and affluent market segment. By acknowledging and addressing the unique requirements of this community, businesses can promote inclusivity while driving sustainable business growth.

Target Market Segments

LGBTQIA+ Individuals

People who identify as lesbian, gay, bisexual, transgender, queer, intersex, asexual, or any other diverse sexual orientation or gender identity.

Seeking inclusive spaces to connect, express themselves, and access support services.
Interested in events, workshops, and resources that cater to their specific needs and interests.

Allies and Supporters

Individuals who do not identify as LGBTQIA+ but support the rights, equality, and well-being of the LGBTQIA+ community.

Looking for ways to show their support and engage with the LGBTQIA+ community.
Interested in attending events, workshops, and initiatives that promote inclusivity and allyship.

LGBTQIA+ Professionals and Entrepreneurs

LGBTQIA+ individuals seeking professional development, networking opportunities, and inclusive co-working spaces.

Seeking a supportive environment to grow their businesses and careers.
Interested in workshops, mentorship programs, and resources tailored to their professional needs.

LGBTQIA+ Artists and Creatives

Individuals looking for platforms to showcase their artistic talents and connect with like-minded creatives.

Seeking opportunities to exhibit their work, participate in collaborations, and engage with the LGBTQIA+ arts community.
Interested in workshops, events, and resources that nurture their creative expression and professional development.

LGBTQIA+ Youth and Students

Young LGBTQIA+ individuals, including students, seeking support, guidance, and a sense of belonging.

Looking for safe spaces to explore their identities, connect with peers, and access age-appropriate resources and support services.
Interested in events, workshops, and initiatives that address the unique challenges and experiences of LGBTQIA+ youth.

Market Opportunities

1. Growing Demand for Inclusive Spaces

The increasing visibility and acceptance of the LGBTQIA+ community in Manchester presents a significant opportunity for Hadrian's Lover to meet the growing demand for inclusive spaces that cater to the specific needs and interests of LGBTQIA+ individuals.

2. Lack of Comprehensive LGBTQIA+ Resources

While Manchester has several organisations and initiatives that support the LGBTQIA+ community, there remains a gap in the market for a comprehensive, multidisciplinary hub that offers a wide range of services, resources, and support under one roof.

3. Partnerships and Collaborations

The presence of various LGBTQIA+ organisations, charities, and community groups in Manchester presents opportunities for Hadrian's Lover to forge strategic partnerships and collaborations, enhancing the scope and impact of its services and contributing to the overall well-being of the LGBTQIA+ community.

4. Increasing Corporate Interest in Diversity and Inclusion

As more businesses recognise the importance of diversity and inclusion, there is a growing opportunity for Hadrian's Lover to engage with corporate partners and secure sponsorships, funding, and support for its initiatives and events.

5. Expanding Digital Presence

The ongoing digital transformation and increasing reliance on online platforms present an opportunity for Hadrian's Lover to extend its reach and engagement beyond its physical location, through virtual events, online resources, and digital community-building efforts.

By understanding the market size, demographics, trends, and growth projections of the LGBTQIA+ community in Manchester, as well as identifying target market segments and key opportunities, Hadrian's Lover can develop effective strategies to meet the needs of its target audience and establish a strong presence in the market.

Become a Sponsor

Manchester's LGBTQIA+ market presents substantial opportunities for businesses committed to inclusivity and innovation. By comprehending the size, demographics, trends, and growth prospects of this dynamic market segment, businesses can tailor strategies to meet evolving LGBTQIA+ consumer demands in Manchester. With a steadfast dedication to diversity and community engagement, businesses can position themselves for success within Manchester's vibrant LGBTQIA+ market landscape.